Based in London, Vitabiotics has created a unique portfolio of products at the forefront of scientific developments in key sectors, including nutrition and women's health. Designed to provide maximum efficacy by supporting the human body in its own natural processes, each product is developed using the latest research available, and produced to the highest pharmaceutical standards. Innovation is the key to Vitabiotics' success. This means keeping at the leading edge of international research on the one hand, while remaining sensitive to specific consumer needs on the other. Vitabiotics has a profound commitment to translating the latest scientific advancements into effective products, which are fully integrated with modern consumer lifestyles.

In response to consumer demand for Nutritional supplements as a solutions to some of biggest health challenges - heart, joint and bone, GFR Pharma offers a growing line of nutritional supplements "Nova Vita" geared towards condition-specific needs. Nova Vita offer a full line of premium quality, value-priced nutritional supplements, including Calcium Citrate, Calcium Carbonate, Omega 3, Glucosamine Chondroitin and Glucosamine Chondroitin MSM.